How Does the Price of White Granite Vary in the Market

Gorgeous Colonial White Granite Stone Slabs and Countertops

The Market of White Granite and Consumer Behavior

The current state of the market for white granite can be described as highly competitive. There are several key market players in the given area, such as Rock of Ages, Polycor, and Granite India who dominate over their rivals due to the powerful distribution network, high quality of their products, and strong brand. At the same time, the consumer’s behavior in the market niche can be defined as highly loyal, as many consumers wish to buy white granite because of its beauty and quality. In addition, they consider the uniformity of grain, color, and price the most important when making a purchasing decision for white granite.

Graceful Viscont White Granite Stone Slabs and Countertops
Deyuan Stone Viscont White

The Competition and the Key Players

The current market niche of the white granite is dominated by Rock of Ages, Polycor, and Granite India. They all gained their position in the market of white granite due to the right decisions regarding their acquisitions, the successful expansion of quarries, and the highly effective marketing. For instance, in the last decade, the Rock of Ages expanded its market share and acquired 20% of the white granite market due to a wide adoption of super modern technology of extraction which provided for higher efficiency of the productivity of the company and improving its quality.

The Consumers and Their Purchasing Decisions

The situation with the consumers of the given product is highly beneficial in the aspect of the demand, which has been discovered to be highly stable and constantly growing in the past consecutive years. For instance, the current market research showed that the demand for white granite grew by 5-7% in the past five years. In addition, the survey of over 2,000 homeowners discovered that 70% of them would prefer white granite as covering for their kitchen countertops because it will “never go out of style” and “because it looks clean.. they were most likely to be price sensitive while demographic over 40 years of age showed the interest in buying higher quality of the same at a higher price. This information made the manufacturers to further expand their specter of products.

The Strategies for Entry and for Expansion in the White Granite Market

In order to create the successful strategy for entry or for expansion in the market of white granite, it is necessary to consider that it should be elaborated with the focus on the innovative element of the product and the understanding of the market needs and provide for the obligatory cooperation with the partners for the distribution. The former implies that it is vital to define the niche and the region where there is the demand for the product, but consumers still cannot greatly satisfy their needs with the current producers of the product. The latter made the companies to enter into partnership with the local distributors to benefit from their experience and their distribution. The recommendations for the strategy of the entry or the expansion into the white granite market are highly practical and can provide the companies which will choose to implement them with their own loyal customer base and their share of the market.

White Granite applications and their uses

White granite, with its majestic beauty and tough vigor, has become the heart of every residential or commercial project. It is the most preferred type of granite since homeowners or business owners want to give a pristine look to their environment. Used traditionally in kitchen countertops and bathroom vanities, its application has broadened to floors, wall cladding, facades, and outdoor landscaping. Data shows that the demand for white granite is continuing to grow year after year, increasing by 15% for kitchen applications in the last year itself.

Leading applications where White Granite is consumed

The leading application that consumes white granite is kitchen countertops, followed by bathroom vanities. These two applications make up over 65% of the market consumption. The countertop and vanity areas of a house have white granite since it brightens up the area and gives an expansive look. They are quite robust in heat, scratches, and stain- resistance, hence used effectively in places where people frequently gather.

Trends of end-use sectors

Trends in the end-use sectors of white granite point to newer applications of white granite in accent walls, backsplashes, and outdoor patios apart from floors and exterior facades. In commercial applications, architects and interior designers are applying white granite in lobby floors since white granite gives a posh look and is tough too. In the luxury housing sector, white granite is used in outdoor kitchens and fire pits. Consumer behavior is changing rapidly with most of the people preferring white and lighter shades of granites with the recent shift to a minimalist or contemporary interior design . Moreover, people are now knowledgeable and understand the grades of granites based on the geography of the material, color consistency, and thickness of the slab. A recent kitchen countertop granites survey reveals that 70% of the people prefer white granite than darker shades for a cleaner look.

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Deyuan Stone Exodus White

Stock and Custom Options: Availability versus Exclusivity

When it comes to home renovation, the choice between stock and custom options is also a matter of availability versus exclusivity. Stock items available at local and online retailers can be bought right away, which is convenient, and in addition, buyers see and touch what they are getting. For people with extremely tight deadlines or limited budgets, this option is probably the best. However, the advantage of custom options is the ability to get a unique thing customized to personal requirements . It is obviously more expensive and takes more anxious waiting, but more than 60% of homeowners are ready to wait a 4-6 weeks more for the custom option to look the way they want it to look.

Bulk Purchases and Cheapness

Bulk purchases of identical items are advantageous for both contractors and home owners. Each ordered item is sold at a price much lower than the retail price, which can be somewhere between 10 to 25% off . Practically, it means that large or long-lasting projects can be much cheaper when the owner orders identical materials for several rooms or more apartment units, while the supplier benefits from high-volume purchases and will be comfortable with lower margin because of the guaranteed sales.

Bespoke Variety: Price Disparity

Where bespoke and custom materials are in questions, the disparity in prices of different materials becomes more significant. Usually, custom worktops or cabinets are from 50 to 200% more expensive . The reasons for the high premiums are the special labor used, the special materials required , as well as the design. For example, a marble piece required to be delivered in an exact shape, with exact edging and shale cuts, plus the necessary finish, can be twice as expensive as any random standard size piece from stock. The use of bespoke materials is justified by the ability to meet the exact requirements in terms of aesthetics, no matter how unique they are.

Evaluative Comparison

As the comparison shows, stock worktops are for people in a hurry and who lack money. They can be a great choice when renovation is an urgent need. Formal home owners who are trying to make their home really their home, however, can see that custom worktops are for them. They need to pay more once, but the results are guaranteed to appeal all users of the home.

Regional Appeals Unveiled: A Geographic Market Analysis

The worldwide white granite market displays diverse regional appeals owing to different cultural tastes, economic status, and architectural leanings. In gauging the geographic markets, variations abound in demand; application; and behavior of consumers, therefore, indicating that market strategies must be tailor-made to fit the specific needs of each market .

The White Granite Landscape of North America

The North American scene in white granite demand remains on the upside, underlining the fact that the U.S. is a leader in consumption. This is largely because of the vibrancy in the housing business and the tendency to replace or refit houses with modern, desirably high-end, and long-lasting materials. White granite remains a popular material, especially considering its applications in kitchen countertops, bathroom vanities, and flooring. Recent statistics suggest a 20% rise in the imports of white granite, reflecting the newfound appeal of this granite to the American and Canadian markets .

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Deyuan Stone New River White

Europe and Asia Pacific: A Region of Contrast

Europe tends to favor the minimalist look in collections and the preference for wood and other easily sustainable materials. Meanwhile, Scandinavian countries feature high demand in the area, mostly in areas of residential housing and commercial constructions that uphold the clean, functional design styles . Asia Pacific countries, on the other hand, feature an interesting selection with regard to the white granite market – while India; Pakistan; and Afghanistan, among others, feature increased interest in residential and monumental constructions. Additionally, China consumes the material on a domestic level and exports more of the white granite to the global market .

New Entrants: The Middle East and Africa’s Prospects

Undoubtedly, the Middle East and African scenes are promising with the white granite market. The reason is that these countries are experiencing an upsurge in construction and real estate investments, which demand the high-quality standards. Thus, areas along the Gulf are constructing a series of luxury buildings for commercial and residential purposes. Also, the modernized African cities are likely levels of demand . The availability of new quarry sites and the coming up of direct trade are strategic fittings justified to happen.

About Panmin

PANMIN is an innovative manufacturer of artificial quartz slabs. PANMINQUARTZ® is man-made quartz surfaces from PANMIN, which can be applied in residential and commercial interior decoration including kitchen countertops, bathroom vanities and office table. 

Currently, we have three factories, two in China and one in Cambodia to provide sufficient services to our customers.

For more information about PANMIN, please refer to our contact page and we should get back to you ASAP.

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